Live like no other
A perfume company as unique as you, A.N Other set out to make luxury perfume without the exclusivity, immediately distinguishing themselves as the rebel of the fragrance industry. Rather than spending the majority of their budget on gimmicks, A.N Other decided to instead invest it on the highest-quality ingredients, making their perfumes the best of the best, without the expensive nonsense that brings up the cost for the consumer.
Elegance with a touch of boldness…
Redefining the Experience:
Boutique Party
A Pop-Up Bar inspired by the Perfumers…
... and it offers a cocktail menu with drinks using the same ingredients as the perfumes themselves, each with a corresponding coaster that gives information on the perfumer and their scented creations.
The Invitations…
… are printed on scented paper using one of the fragrances— a sneak peak of experiences to come.
Redefining Advertising:
The Billboard
Redefining Influence:
Influencers
Influence like no other
A.N OTHER will work with voices that fit the brand and message; not their follower count. People who will raise their voices to be heard.
Influencers will be part of every social media campaign. They will serve as a news outlet, making announcements every step of the way so that participants are able to follow along through the journey and encouraging their community to join the campaigns.
YouTubers
YouTubers in specialized niches will be asked to make a "story time" video telling their audience of the times they had to be bold to redefine the norms and their lives.
They will then introduce A.N OTHER and talk about the values and message of the brand, finishing with their first impressions of the perfumes they are sent.
Redefining Art:
The Art Basel Exhibition
A Different kind of Art…
The exhibition consists of several white rooms, one for each fragrance. An audio dedicated to every perfume will be playing, leaving each visitor inspired as they walk away to buy their favorite fragrance on their way out.
Tickets
A.N Other experience before the exhibition!
To buy the tickets, guests must RSVP on the website. However, they must pick them up at a boutique. The tickets will have a scratch off QR code that is, of course, scented using one of the perfumes!
CW: Stacy Arnaiz (me!)
AD: Danae Pimentel Dos Santos