Impossible Foods set out to do just that — the impossible. In an effort to create a plant-based burger that tastes uncannily like the real thing, they have shown the world that it is possible to eat sustainably without giving up our favorite meals.
They reminded us that impossible things are happening everyday. And that everyone is capable of achieving the impossible, no matter the circumstances.
THE POSSIBLE MAKERS
If impossible things are happening everyday, then everyday people are accomplishing impossible things and we can collectively make the impossible seem that much more possible. To remind people what we are all capable of, we created a billboard made of the “impossible” things our public has accomplished in their lives, written by them on a piece of paper. Put all together, it creates an image of the impossible burger.